Big data, millennials, content optimisation, on page and off page SEO, programmatic meta tags, rich media, analytics and deep linking are only a few of the buzzwords used in the context of digital strategy and related tactics. Our digital marketing expert, Jessica Murphy will help you cut through the noise by offering a number of vital digital services mentioned below:
1. Inform and raise awareness of your business by rolling out your key brand messages.
2. Execute engaging and successful digital strategies by targeting key markets and key product and service words through Search Engine Optimisation (SEO).
3. Drive new and loyal customers to your site by optimising your position on My Google Business.
4. Drive digital media planning and campaigns including Google and Social Media Marketing.
5. Provide you with essential analytics, measurements and reporting.
6. Provide customer research and insights you may not have thought of.
7. Optimise your content marketing and syndication.
8. Develop and implement email marketing and automation.
9. Develop conversion optimisation strategies.
Getting The Mix Right!
“We help our clients deploy digital strategy and leverage technology to reach and engage their audience, empower their brand and complement their business goals.”
We’ve instilled a culture where our team is committed to producing excellent work in the time frames necessary. Whilst recommending the right digital strategies for our clients.
Because each client is unique, we design and implement valuable strategies based on your needs and business goals.
By uncovering your greatness we focus on the bits that make you distinctly you. We turn brands and campaigns into tangible ideas that allow the community in which they belong to see, touch, feel, connect and buy.
A professional team that think critically, provide forward-thinking business solutions, and give you the collaboration and solid marketing counsel you deserve.
We remain objective when evaluating the sea of digital, social and traditional marketing options and focus on those that are right for you — not just what’s on trend.
We master any kind of data. Improve your conversion rates. Use real time monitoring and enhance accuracy of decision making.
So What Can We Do?
Digital Site Strategy
Be seen on google search engine by investing in our digital online marketing campaign. P’s in a Pod combine above and below the line components, in the budget, that includes:
- Senior Marketing Strategist
- Conduct website audit and keyword
- Discuss and learn about your customers, competitors, partners and key business goals
- Advise on website optimisation strategies and present recommedations
- Drive website optimsiation strategy and implementation based on keyword and market research including: • Fixing OnPage SEO errors • Optimising metatags, content, URLs etc • Installing Google Analytics and Google Webmaster Tools • Setting blogs and blog posts with content you provide • Replacing duplicate content with content you provide • Adding pages to support the SEO program • Monthly link building
- Creating and/or optimising Google My Business (Google Place, Maps, Reviews, Local Directories, Google Plus)
- Increase your online presence through directories, guest posts, article submissions and social media shares
- Responsible for monitoring, analysis and presentation of monthly reports
- Fine tuning the strategic approach, if necessary
Google Paid Advertising
P’s in a Pod can confidently deliver a PPC marketing campaign, combining above and below the line components, in the budget, that includes:
- PPC Audit (Keyword and Market Research in terms of Estimated Cost Per Click)
- Determine Budget Work closely with you to ensure we create compelling offers to entice your viewers to take action (Location, Ads, Keywords, Extensions)
- Create and implement campaigns
- Negative keywords for avoiding unnecessary keywords
- Conversion Installation and optimisation
- Weekly and/or monthly Reports
- Monthly campaign analysis & revision depending upon statistics
P’s in a Pod will work with you to source appropriate photographic images, illustration and videos to support your brand vision. P’s can provide ongoing creative requirements for the digital marketing activities at an additional fee.
Social Media Marketing
In this hip age of technology, we need to support social media actively using Facebook, Twitter, Linkedin, Google +, Instagram and Pinterest. A solid digital activation strategy will be devised by our digital expert and updated regularly and consistently to grow social media engagement. This will also help grow a ‘tribe’ or micro culture that encourages early adopters to become ambassadors and advocates for the Brand.
P’s in a Pod create effective social media campaigns to connect with customers and create a long term ambassadors by:
- Determining a monthly marketing budget, based on your business goals
- Discussing a collaborative approach which aligns with your company’s brand values
- Working with you to define and identify your intended audience Creating 3 new social profiles or optimising existing ones (Facebook, Twitter, Linkedin, Instagram, Google Plus)
- Creating a suite of social media posts which will attract attention and interaction with users
- Joining relevant groups to strengthen social media quotient
- Setting up conversion tracking on your site in order to monitor social performance
- Monitoring, measure and optimise the campaign performance through monthly reporting
Want to see how your website is preforming?
Our digital audit reports give you an insight on how your business is preforming online, technical issues, on-site performance (full review and analysis of all pages for proper keyword use in all pertinent areas), off-site positioning (analysis of back links and anchor text and authority and trust) and how well you are positioned on page one of google.